The sales funnel is dead. Not evolving—dead. Your real competitor isn’t other brands—it’s every piece of content fighting for your customer’s attention in a world where distractions arrive every 47 seconds. The game changed from product to attention, and most brands are still pretending the old rules apply. Here’s what actually works: Content with predictability and repetition sees 40% higher return rates. Retention matters infinitely more than views. And the brands winning aren’t just creating better content—they’re claiming calendar space in their customers’ lives through micro-rituals, multi-platform echoing, and co-creation strategies. If you win the attention game, you can sell anything. Here’s how to win it.